Retail AI is not a
technology problem.
It's a readiness problem.

Most retailers are either jumping too fast or waiting too long. Layering sophisticated AI onto weak foundations creates complexity, not advantage. RXCOLAB.AI is the retail AI navigation and implementation partner for Kiwi and Aussie retail-minded businesses.

The Problem

AI should strengthen the operating core, not destabilise it.

AI does not create capability. It magnifies it.

  • If your data discipline is inconsistent, AI will amplify it.
  • If your processes are fragmented, AI will expose them.
  • If your foundations are strong, AI will accelerate them.
Retail AI maturity is not a switch. It's a progression.
Our Role

Retail AI. Navigated.
Implemented.

In partnership with thecolab.ai, who build world-class AI platforms, RXCOLAB.AI brings deep retail commercial judgement to the table. We are not here to sell software. We ensure it delivers.

Navigate

Navigate

  • Assess AI and data maturity
  • Identify high-impact use cases
  • Define what good looks like
Prioritise

Prioritise

  • Strengthen foundations where required
  • Prioritise based on ROI and operational fit
  • Stage transformation properly
Implement

Implement

  • Embed AI into existing workflows
  • Build internal capability
  • Ensure measurable return
Framework

Where are you really on the curve?

The RXColab.ai Retail Maturity Framework.

01

Foundations

  • Clean and reliable core data
  • Clear performance metrics
  • Process discipline
  • Basic automation
  • Visibility into cost to serve

Stability before sophistication.

02

Insight

  • Integrated internal data sources
  • Clear customer segmentation
  • Competitive visibility
  • Early predictive signals
  • Dashboards tied to action

Intelligence that informs better decisions.

03

Activation

  • Pricing optimisation support
  • Forecasting tools
  • Ranging and replenishment signals
  • Personalisation engines
  • Labour and stock productivity modelling

AI influencing daily decisions.

04

Adaptive

  • Continuous learning models
  • Scenario modelling
  • Real-time optimisation
  • AI-supported strategic planning

AI embedded within the operating fabric.

Our Role

Built to close the gap between AI ambition & retail execution.

RXCOLAB.AI is a specialist retail AI venture built for ANZ. Too many conversations stop at strategy. Too few translate into operational impact.

We are retail specialists. Not generalist AI consultants. In partnership with thecolab.ai, who build world-class AI platforms, we bring deep commercial retail judgement to ensure AI is staged properly, embedded effectively and delivers measurable return.

Retail AI must strengthen the operating core and mature with the business.

That's the discipline we bring.

Founders

Retail expertise meets data strategy.

Juanita Neville-Te Rito

Juanita Neville-Te Rito

Co-Founder

Founder and Managing Director of RX Group, Juanita is one of ANZ's most respected retail transformation leaders. With more than 30 years of strategic retail experience, she has worked across store networks, category strategy, operating models and commercial growth for retailers throughout Australia and New Zealand.

Deep retail judgement ensuring AI strengthens margin, productivity and real-world execution.

Simon Conroy

Simon Conroy

Co-Founder & Strategy Lead

Simon has spent more than 20 years leading data and technology strategy within some of New Zealand's largest organisations. Former roles include Head of IT at Flight Centre, Head of Customer Strategy & Analytics at Air New Zealand, GM Data Strategy at Spark and GM Data Powered Marketing at Qrious.

Deep data architecture, analytics and commercial intelligence expertise.

Market Intelligence

Knowing what your customer buys from you is operational. Knowing what they buy from competitors is strategic.

Retail intelligence must extend beyond internal reporting. True maturity connects:

  • Internal performance
  • Customer behaviour
  • Competitive pricing
  • Category movement
  • Market share signals

RXColab.ai defines what good looks like and implements the architecture required to achieve it.

Market Intelligence - connecting internal performance, customer behaviour, competitive pricing, category movement and market share signals
Who We Work With

Built for ANZ retail.

We work with retailers across Australia and New Zealand who want:

Practical AI application
Commercial accountability
Staged transformation
Deployment without destabilising day-to-day operations
Measurable improvement in margin and productivity

This is not generic AI consulting.

This is retail intelligence, deployed properly.

Stay Connected

Join the RXColab.ai Network

AI in retail is moving fast. The winners will not be the loudest. They will be the most deliberate. Join our network for practical insights, frameworks and guidance on applying AI in ANZ retail.

Talk to Us

Juanita Neville-Te Rito

M: +64 27 476 8073

E: juanita@rxcolab.ai

Simon Conroy

M: +64 21 747 872

E: simon@rxcolab.ai